FILTERED BEAUTY Campaign 2025

The Brief
Filtered Beauty asked us to refresh its product imagery ahead of Black Friday. The brief called for 18 still life images of their shower filters in gold, chrome and matte black, along with refill cartridges and packaging, in a soft, fresh palette built around the brand's signature blue.

The Approach
Working with Chain Social, we brought the idea of filtered water into every frame. Filters plunge underwater in a burst of bubbles, sit behind droplet-covered glass, disappear under soap foam and catch running water on silver. Other scenes lean into ritual and texture: a gold filter on a tray with a wooden body brush and towel, a stack of chrome filters on crumpled silver, and refill cartridges wrapped in blue ribbon.

What we did
Still life photography, lighting, set design, prop styling, water and foam effects, and retouching, shot at our Sydney studio. A first batch was delivered early for the brand's Black Friday sale, followed by the full series.