Radical Yes SS26 Campaign

The Brief
Radical Yes asked us to create a hero still life image for each style in their High Summer collection. The edit spanned three stories from the season: a "Blue story" , a “Gold Ancient" and Burnished Expression theme with artisanal, tactile, intimate feel. The founders wanted imagery that felt joyful rather than moody, uncluttered, and carried a gentle sense of humour, while making the leather look beautiful and premium.

The Concept
Radical Yes is a joyful label, so we treated each shoe as a small sculpture and gave it a companion object with its own story. We drew on the season's themes and cultural references, but kept them subtle. Dripping wax candles, a gilded sculptural form, shells and abalone, a lily, a linen glove and crumpled tissue sit against saturated cobalt blue, ochre and red. Each pairing contrasts or echoes the shoe's shape, and patina became a guiding idea: the beauty of surfaces that are burnished, worn and lived with.

What we did
Art direction, concept development, set design, prop sourcing and styling, and still life photography, all produced in-house in Sydney. We kept each frame to one or two shoes so the leather, buckles, studs and silhouettes stay the focus.