Sundae Body “Notes“ Campaign 2026
Art direction, still life photography, set design and prop styling
The Brief
Sundae Body asked us to create a campaign for their body butters, body mists and shower foam new fragrances launch for the US market, with imagery that captured the brand's playful, dessert-inspired personality.
The concept
"Notes" plays on a double meaning: the scent notes in each product and the handwritten notes, letters and keepsakes of everyday life. We built pastel desk-top worlds of clipboards, envelopes, polaroids, notebooks and paper scraps, then layered in the ingredients behind each fragrance: cherries, strawberries, vanilla pods, peony and pistachio. Every frame is colour-blocked to its product, from butter yellow and peach to mint and candy pink, so the range reads as one joyful, collectable family.
What we did
Art direction, concept development, set design, prop sourcing and styling, and still life photography, produced in-house at our Sydney studio. Texture swatches of the body butter and droplets on the mists show how each product looks and feels without needing a model.
