SLEEPY BELLY Content Shoot 2025

 Photography, set design, prop styling

The Brief
Sleepybelly, the Australian wellness brand founded by Hannah and Andrew, asked us to create content for its Magnesium Body Cream, a soothing bedtime ritual in soft sky-blue packaging. The brief called for clean, gentle product imagery with enough personality to stand out on social and the brand's website.

The Concept
We built the series around a single playful prop a sky-blue balloon. Its soft, rounded form echoes the brand's name and the comfort it promises, while matching the packaging exactly. Jars balance on top of the balloon, stack into small towers and sit beside it, and swatches of the whipped cream rest on its surface to show the rich, fluffy texture up close. An unboxing shot reveals the founders' note inside the lid.

What we did
Art direction, prop styling, texture styling, still life photography and retouching, shot at our Sydney studio.

sleepybelly Magnesium Body Cream jar balanced on a sky-blue balloon, still life photography Sydney
Swatch of whipped sleepybelly magnesium cream on a sky-blue balloon, texture shot
Two stacked sleepybelly Magnesium Body Cream jars on a blue balloon on white
Open sleepybelly box revealing the founders' note and Magnesium Body Cream jar, unboxing photography
sleepybelly Magnesium Body Cream jars with a sky-blue balloon and lid on white, product still life
Small swatch of sleepybelly cream on the curve of a blue balloon, minimal texture photography
Open sleepybelly Magnesium Body Cream jar with whipped cream and lid on white, e-commerce product shot
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PERSONAL PROJECTS 2025-26