TWYG Skincare Holiday Campaign 2026
Photography, set design, prop styling
The Brief
TWYG, the New Zealand skincare brand known for its sculptural terracotta-toned packaging, asked us to shoot its Christmas 2025 collection, The Discovery Set in its festive holiday sleeve, TWYG holiday crackers and the full-size range. The brief called for e-commerce images matched exactly to the backdrop and shadow style of TWYG's existing product photography, plus styled Christmas campaign images and short motion content for social.
The Approach
TWYG's bottles and jars already read like small sculptures, so we leaned into that, stacking the full-size range into architectural compositions with the holiday boxes, crackers and ribbons of gold paper. Crackers were scattered across soft blue, the Discovery Set was nestled in crumpled tissue, and a deep festive red set signalled the holiday moment. A dark grey variation offered a more polished, premium alternative.
What we did
Art direction, set design, prop styling, still life photography, retouching, and stop-motion animations and video clips built for TWYG's holiday social content, with behind-the-scenes images as a bonus. Shot in our Sydney studio.
