DESERT ROSE Sunscreen Launch 2025
Photography, set design, prop styling
The Brief
Desert Rose, the Australian suncare brand founded by Jessica Mauboy, was launching its SPF50+ body sunscreen. Through creative agency Chain Social, we were asked to create a set of creative launch images with a summery, sun-warmed feel across a range of scenes, from beach and water to fresh produce and texture.
The Approach
Working from Chain Social's shot list, each scene places the signature apricot tube in its own small summer story. Tubes rest in sand with shells and the brand's bucket hat, sit among blood oranges in a mesh market bag, float in sunlit rippling water and catch a splash on a glass ledge. Texture shots show the formula itself: a sculptural swirl squeezed onto black, sweeping swatches on pale blue and glossy droplets on terracotta. Backdrops move through peach, blush, dusty blue and warm terracotta to echo the colours of the packaging and the Australian landscape.
What we did
Still life photography, lighting, set design, prop styling, texture styling and retouching, shot at our Sydney studio, with e-commerce variations and web and high-res exports delivered for the launch.
