MECCA COSMETICA Brushes Launch 2026
Photography, set design, prop styling
The Brief
MECCA COSMETICA was relaunching its brush range and wanted to cement its place in the premium brush category. Working with creative agency Chain Social, we were asked to produce 31 assets for the product pages on MECCA's website: group shots of the full range and of the eye, foundation and powder brushes, an individual image of each of the 14 brushes, and 14 "product in motion" images showing each brush in use. The new imagery had to feel like a seamless extension of MECCA's existing campaign, ultra polished, minimal and high end.
The Approach
Following Chain Social's art direction, we let lighting and texture do the talking. Brushes were shot against white, black and brushed steel, with lighting streaks and gradients to sculpt the metal handles and bristles. For the motion shots we crushed, swirled and swatched MECCA product: powders, concealer, foundation, lipstick and eyeshadow, chosen across a diverse range of skin tones, neutrals and brighter shades. Hand shots show scale and use, and every frame was composed with negative space for MECCA's text overlays.
What we did
Still life photography, lighting, set and prop styling, texture and swatch styling, and retouching, shot at our Sydney studio. The full set was delivered in just over a week to meet the launch date.
