MY PURE Campaign Shoot 2024
Photography, set design, prop styling
The Brief
My Pure designs silicone tableware for babies and toddlers, from bunny-eared suction bowls and stackable plates to bibs, cups and teethers, in a palette of soft pastels. Across multiple shoots in 2024 and 2025, we created e-commerce, still life and lifestyle imagery for the brand's website and social channels.
The approach
We treated the products as playful sculptures. Plates and bowls are stacked into towers topped with a birthday sponge cake or a bunny lid, cups float among pastel spheres on pink, and blueberries balance in little towers on a paw-shaped plate. Lifestyle moments bring in the real world of mealtime and play: toddlers sharing berries at a low white table, a small hand reaching for a spoon, children in tutus playing with teethers on the floor. Soft blue, blush, butter yellow and pink backdrops match each colourway.
What we did
Concept, art direction, set design, prop and food styling, still life and lifestyle photography, and retouching, shot in our Sydney studio.
