WOVENWOVEN Campaign Shoot 2025
Photography, set design, prop styling
The Brief
Woven Woven makes premium knitted weighted blankets in certified organic cotton and bamboo. Since 2024, we've photographed each new collection for the brand's website and advertising: clean e-commerce shots in a consistent format, styled campaign imagery and lifestyle moments. The latest collection introduced a 3 kg weight and two colours inspired by Australian natives, Wattle Yellow and Wattle Leaf, with the idea of a blanket that grows with your child.
The Approach
We developed the creative for each collection, building a visual language that holds together across every drop. Blankets are draped and folded over a white plinth or spilling from a woven basket so the knit and weight become sculptural, while a stack of folded colours shows the full palette at a glance. Close-up texture shots and visible brand labels highlight the craftsmanship, and gentle lifestyle images, with a child's feet tucked under the knit, playful moments, like a child crawling into a play tent over the blanket, show it as part of everyday family life, bring in the warmth and comfort at the heart of the brand.
What we did
Concept, art direction, set design, prop styling, still life and lifestyle photography and retouching, across multiple collections, shot in our Sydney studio.
